Main Task Evaluation / Audience Questions and Audience:

Draft Plan for Main Task Evaluation:


Main Evaluation:

•       In what ways does your media product use, develop or challenge forms and conventions of real media products?
With the use of 'scary' or 'creepy' women and children as the main protagonist, we know this from the research we did as a group of The Woman in Black, Dead Silence and Annabelle, and the inspiration we got from them.

•       How does your media product represent particular social groups?
- teenages, mainstream

•       What kind of media institution might distribute your media product and why?
- bbc film woman in black, independent 

•       Who would be the audience for your media product?
main stream, teen, female 

•       How did you attract/address your audience?
social media, focus group, 

•       What have you learnt about technologies from the process of constructing this product?
- photographs, filming, premier editing 

•       Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Audience:

How do we identify Audiences?

-'GEARS'

- Gender - Etnicity - Age - Region, Nationality - Socio-Economic group.

- For our production our 'audience' would be mostly females as they are likely to relate to the 'doll' aspect of the production, perhaps reminding them of their childhood. It would be for people aged 15 and up because of the horror themes surrounding it, perhaps it wouldn't be suitable for younger viewers. No particular region or nationality, or socio-economic group - these factors are irrelevant to our production as they are not featured.

Hypodermic Needle Model:

- Audiences are passive

- easily led, influenced & manipulated 

- Media consumption influences the attitudes and behaviour of audiences, sometimes called 'magic bullet' theory linked to propaganda & advertising.

- Behaviourist models of human behaviour.

Uses & Gratification Model:

- Audiences are active in choosing media for their own 'gratification'

- Links to Maslow's Hierarchy of needs

- Developed by Blumler & Katz

- Main reasons for using media:

- Personal identity: to define who we are 

- Information

- Entertainment: includes escape

- Social Interaction: Helps us to socialise with like minded people 

Traditional Segmentation Model:

- I don't think that there is a particular class for our genre, we intend to create our production for those who are fans of horror, not based on their class. However, I think that in order to consume our film our audience need to be able to purchase the rights to watch our film (e.g cinema, DVD, Blu-Ray etc) making the class of our audience for those at perhaps C1. Yet, Our main protagonist is going to be acted by a girl aged 17, the music we are to be using is childlike and perhaps these factors would reach out to the E class. I think that our production would be suitable for those between E-C1.

Young & Rubicam 4 Cs Model:

Cross Cultural Consumer Characterisation Model:

- A more useful audience segment ion model than the tradition ABC1 categorisation, it acknowledges the global nature of media audiences and devices audiences into 7 types of consumer.

4 Main Categories are: (MARS)

- Mainstreamers - Aspirers - Reformers - Succeeders

- Other categories to be added to this are (era) Explorer Resigned Struggler

It takes the following as consumer motivations: Security, Control, Status, Individuality, Freedom, Survival & Escape.

In my opinion, I think that our production would be most suited to 'The Mainstream' cultural consumer of Young & Rubicam. My reasons for suggesting this are because our horror audience suit the characteristics of "people who live in the world of the domestic and the everyday. a daily routine is fundamental to the way they live their lives. Their life chooses are 'we' rather than 'me'" - supernatural horrors have become more popular in the 2000's (e.g insidious) therefore, with this growing popularity the Mainstream audiences may follow the crowd and the supernatural horror hype. 

Other Audience Segmentations: