Logo Explanation:
- We decided to chose 'MKF Productions' as our logo title as it is all of our first name initials put together, a simple way to get our recognition towards our production.
- We liked the image of an eagle with a film role for the wings as this represents us as team the best. The strong eagle who has the knowledge and ability to conquer anything and the film role wings tying in with our passion for media.
Creating Process:
- We decided to create our logo on www.freelogoservices.com. The process of creating our logo was simple, on the website there were various different logo options which were all customisable by changing the fonts, colours etc.- This is what the editing of our logo process looked like on www.freelogoservices.com
- We wanted to keep the logo as 'classic' looking as possible, we gathered inspiration from logos of production companies such as Disney's 'Touch Stone', as we think that our production company would feature the same style of films as Touch Stone:
- Touch Stone's logo style keeps everything very simplistic and classic, using darkened, neutral colours. This was our main inspiration when creating our logo.
- Touch Stone's capital lettering inspired the 'MKF' part in larger capital letters with 'productions' in a slightly smaller font.
- For our font choice we picked 'Helvetica'. We decided to pick this font because it is one of the most popular typefaces in the world, using such a common and popular font we decided would reach out to our consumers, as stated we believe our consumers are likely to be of 'The Mainstream' bracket thus meaning they are likely to reach out with popular and common fonts.



choice of font why, how was it created, if in Photoshop add screen shots and discuss the process of bringing the elements together.
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